Qantas and nib will are partnering to offer Qantas Frequent Flyers a more rewarding health insurance experience.The new program called Qantas Assure, will reward people with Qantas Points for being active. It will feature travel insurance under the same umbrella, which the airline already offers to more than half-a-million customers a year.
Qantas CEO Alan Joyce said Qantas Assure, which forms part of the growing Qantas Loyalty suite of businesses, would bring together nib’s leading health insurance products with the market reach and consumer insights built up over almost three decades of the Qantas Frequent Flyer program.
“Qantas Loyalty has evolved beyond a typical airline rewards program to something that influences the purchasing decisions of millions of people through highly sought after Qantas Points.”
From next year, Qantas Frequent Flyer members who purchase a Qantas Assure policy can download a wellness app that syncs with popular forms of wearable technology.
The app will log the number of steps taken in a day and then deposit Qantas Points into their Frequent Flyer account. These points can then be used with over 400 partners for flights, shopping or towards your health insurance premium itself.
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Members will be able to choose from a variety of daily or weekly targets depending on their lifestyles, with the number of points earned increasing with the size of the target.
Australian Health Insights:
- It’s estimated that around one-quarter of Australians now wear a fitness tracker. Almost half of them (41 per cent) check their activity progress on a daily basis.
- 80 per cent of Australians choose walking and running as the most popular fitness activity.
- According to the ABS, less than one in five Australians take the recommended 10,000 steps per day. Separate research has found that even small increases in activity, from 1000 to 3000 steps a day, could improve mortality by 12 per cent.
- The design of Qantas Assure has been shaped by hundreds of hours of interviews and surveys with thousands of Australians on their views on wellbeing and insurance. Around 50 per cent said they would be more active if given rewards.
Qantas assure expects to launch in the first half of 2016. Find out more here
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