Cathay Pacific this week has rolled out a speciality brew that’s designed for high altitudes. Now your taste buds can fully enjoy a cold one at 35,000+ feet. The drink is called Betsy, named after the airline’s first Douglas DC-3 aircraft.
To create this speciality beer, Cathay teamed up with Hong Kong Beer Co to craft a drink that could combat the affects of our tastebuds in the air. As the video below explains, they sourced ingredients from around Hong Kong and the UK, finding the perfect combination and methods to make the beer taste distinctive and pleasingly full-bodied.
Cathay Pacific General Manager Marketing, Loyalty Programme & CRM Julian Lyden said: “We know that when you fly, your sense of taste changes. Airlines address this for food in certain ways. But nobody has ever tried to improve the taste of beer at altitude. That seemed like a great opportunity for us to help our beer-loving passengers travel well.
“We are constantly looking for innovative and meaningful ways to enhance the travel experience for our customers.”
The beer will be first served to First and Business Class passengers onboard flights between Hong Kong and destinations in the United Kingdom – Heathrow, Gatwick and Manchester – from 1 March until 30 April 2017.
In addition to Cathay Pacific flights operating on routes to the UK, Betsy Beer will be available at ground level at the airline’s lounges in Hong Kong and Heathrow as well as a select number of Swire-owned restaurants in Hong Kong.
Watch the video:
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